Thousands of creative ad agencies are engaged in serving different brands. From making creative ads to display them on different media platforms, various jobs are done to attract potential customers. Creative agencies in Delhi and Gurgaon can make a decided number of creatives throughout a month to deliver different messages and offers to their client's potential customers.
Creative design agency in Gurgaon Delhi-NCR indulges into many tasks; making plan & strategy, design, and media with expertise.
Importance of creativity in advertising:
Creative ads are the most compelling ads in online marketing and advertising. On average, an internet user does not spend more than 5 seconds on a creative ad. Thus, the experts have to make highly—creative ads to attract customers’ attention. When a customer is bombarded with different creative ads, he/she will look into it and want to know more about the product or service.
According to research conducted on creative advertising, creative ads proved to be 10 times better in ROI than Non-creative campaigns.
Like a jingle, when a creative team continuously hit the targeted audience with superb creative ads, the brand starts making a special place in the viewer's mind. Designers must keep the creatives a little clear and simple to understand the concept and message. For example, a telecom operator used a little dog's photo in its ads, and the message was delivered that the network never breaks the link with your device like the dog doesn’t leave the owner alone, wherever he/she goes, the dog follows.
Here are some principles you need to follow while designing a creative:
Google allows running ads of different sizes like from half-page ads to leaderboard and large mobile banners. There are three main ad sizes, divided according to performance, 300x250 (medium rectangle), 336x280 (large rectangle), and 728x90 (leaderboard).
For instance, the brand – Washington sells apples and the colour that comes to our mind is – red because the brand is selling apples. Picking the right colours while designing creatives for ads can make them more powerful and attractive.
Another important design element, typography is to draw your attention to the information shared in the creative ad. Your creative ad won’t make any impact if the text is not clear or instantly readable. From the font type to colour, everything matters while integrating text in the creative ad.
IAM Creative communication is one of the best creative agencies in Delhi and Gurgaon that works with expert and experienced graphic designers and writers to deliver exceptional creative ads.
Firstly, the brand works on a powerful plan and strategy to start making creative ads. A dedicated team at IAM Creative Communication works on making plans and then hand them over to the designing team to get the rest of the job done.