How to improve your local SEO with Google My Business in 2020

How to improve your local SEO with Google My Business in 2020

Ever since the Coronavirus pandemic has hit us, it has become all the more important for us to offer an up-to-date Google profile of our business to the customers. One of the ways to rank well as a local business is through Google My Business. It plays an imperative part in enhancing the local SEO.

IAM Creative Communication is one of the best social media and SEO agencies in Delhi-NCR. With the help of Google’s one-stop shop, My Business, IAM Creative lets you oversee how your business will look and perform in the search engine even during the COVID-19 crisis. The reviews that your customers leave behind play a decisive role in your local SEO efforts and this digital marketing agency aids you in managing the reviews.

At IAM Creative, we help you get regular insights regarding the number of clicks, impressions and subscribers received by your listing. In this way, you will understand as to how your business is being perceived by both, Google and your customers. Your business ranking on Google My Business is dependent on few factors. If your business fits the search intent of your customer then you have a high local SEO ranking. In other words, for your business to rank you need to be relevant and we, at IAM help you become that.

It’s important to note that My Business works in tandem with your on- and off-site SEO efforts. And, we create local-oriented content around your business on your site that lets Google show location of your business when a customer searches for it. We help in making your business gain prominence by keeping your profile alive and updated with new set of content and images. This in turn, fetches plenty of quality links to your site.

Optimizing your Google My Business listing is equally essential. And, to begin with, you need to claim your listing but by adding only correct structured data to your site with your actual business name. So, anything and everything that you add up on your profile needs to be accurate, up-to-date and most importantly, in line with the information that you provide on your site. Inaccurate data kills your listings and can kill your rankings as well. Our team is well versed with such nuances of local SEO and other digital marketing tools. With our expertise, we enhance your reviews, NAP details, product information and other details to make your My Business account a success.


Managing your Google My Business listing during COVID-19 is a challenge on a next level all together. This calls for managing it even more correctly. But if you do so, your business profile in Google and on Google Maps will be updated. Therefore, do let your customers know how this pandemic is affecting your business. If you are taking time in shipping out products, don’t shy away from informing people about it. Notify your customers about important updates via Google Posts, mark your business as temporarily closed and keep your profile updated. Its small steps like these that will help your business go a long way during this difficult time.