App stores have reduced the importance of WWW portals since the Google Android and Apple iOS have launched their app stores in the market. People love browsing mobile applications instead of websites as these apps are easy to access and handle on a smartphone.
App platforms are rapidly evolving these days as new and improved versions have come to the market. An application needs to be updated frequently on Google Play and Apple’s App Store to maintain its fluent working and optimisation. By the time of 2020, so many tricks and ideas have been considered for the better optimisation of Google Play Store and Apple applications.
Let’s talk about the effective tricks and idea to boost up the app store optimisation:
Landscape or Portrait or Both?
Horizontal Screenshots and videos can be converted better in the App Store search results, while vertical creative is meant to perform better on product pages.
All you need to do is to add two videos; one in landscape and another one in portrait mode. Then the search result will show your app in a horizontal view. On the other hand, your product page, the horizontal video will be moved to a closer look section. This is how your app store product page elements will be optimized for both the organic and paid search options.
Try to add app description with title to get better conversion
According to the recent experiments, a perfect combination of brand name and app description in titles on the App Store and Google Play helps to increase the conversion rate. Even Google supports this strategy for better app optimisation.
Autoplay of Videos on the Updated Version of Google Play
Google urges mobile app makers to disable ads in their store listing videos to keep the video play automatically, which helps users to discover the app properly. You must know that only 20 per cent of users watch videos more than 7 seconds, and hence the Google has suggested removing ads from your app videos.
Videos are not always good for conversion
Most of the time, your videos play a negative impact on your app’s conversion rate, which is why not preferred for ASO or App Store Optimisation. It is good to upload a video for an already superhit or popular app but not considered the same for optimisation according to the recent mobile app conversion study.
Short description plays a big role
Do you know that users are not able to see long descriptions of your mobile app on Google store unless they tap the “About this app” button above the short description? The short description plays an important role as it acts as the first impression on users.
Choose Dark Mode for better App Optimisation
Users welcomed the Dark Mode introduced by iOS and Android with their open arms as they find it attractive and easy to use. So you need to make your App and its 'Creatives' more relevant to match with the standards of revolutionary dark mode.