Mobile-first indexing in SEO (Search Engine Optimization) in 2020

Mobile-first indexing in SEO (Search Engine Optimization) in 2020

Mobile-first indexing is one of the latest developments from Google for making the web more mobile-friendly and reflect user behaviour trends. When Google mainly uses the mobile version of the content for indexing as well as ranking, it is known as Mobile-first indexing. This means that the mobile version of your website becomes the baseline for how Google determines rankings and the starting point for what it includes in its index. Earlier, the index would use the desktop version of a page’s content.

IAM Creative Communication is a notable web development company in Gurugram with one of the best digital marketing services including SEO services in Delhi-NCR. It offers excellent mobile-first indexing in SEO to its clientele. We know that despite a site not having a mobile-friendly version, it can still be included in the index. But we can’t ignore the fact that a site with a better mobile version would potentially receive higher rankings boost even for desktop searches. So, to not let the lack of a mobile-friendly site create a negative impact on the rankings of the site, we always recommend opting for Mobile-first indexing. Automatically, the mobile version will get considered the primary version of your website.

We, at IAM, are well aware of the current trends in the digital domain. There has been a reversal in the way Google currently thinks about your website content and how it prioritizes crawling and indexation. Prior to this development, the desktop site was considered the primary version, while the mobile site was viewed as an alternate version for a particular use case. But now, as most users access Google Search with a mobile device, the Googlebot now primarily crawls and indexes pages with the smartphone version.

The desktop version of the website comprised structured data markup, full content, hreflang (international tags) and a majority of the backlinks. Whereas, the mobile version as it does not receive the bulk of backlinks and external focus has lighter content, and may not include the same level of markup and structure. It is the best thing to always keep pace with the changing times. Therefore, making a shift to mobile-first indexing for your website will provide you with higher Google rankings.

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