The future of social media marketing in India in 2020

The future of social media marketing in India in 2020

With India’s digital population adding up to approximately 580 million active users, we can’t deny the fact that the internet has had a huge penetration rate post the Digital India initiative. In fact India is said to be the world’s second-largest internet market primarily dominated by mobile internet users. So, what future does this hold for social media marketing in India in 2020?

Starting with Facebook, it is said that FB will be applying a limit on the number of ads a Page can run at the same time, by mid-2020. This is because Facebook is of the opinion that very high ad volume hampers an advertiser’s performance. But, such a limitation will affect only a small percentage of advertisers. Facebook, with the largest social media market share certainly gives a boost to the confidence and comfort of small and large businesses. Also, startups can fully leverage this expansion strategy of Facebook.

Moving on to WhatsApp, as per a survey conducted by this social media platform, 77% of Indian Small & Medium Enterprises (SMEs) confirm WhatsApp as the online messaging platform that connects them with their customers across the country. It has played a crucial role in their business by helping them increase their sales.

The acquisition of WhatsApp by Facebook simply proves that the whole is greater than the sum of its parts. Together, these two forces are welcoming new businesses on board and helping them expand worldwide. Several brands like MakeMyTrip, Goibibo, BookMyShow, INOX have considered WhatsApp for their businesses. If rumours are to be believed then it’s said that in 2020, WhatsApp will be rolling out ads in India in a similar way as Facebook does it on its messenger. This piece of news will definitely offer a bigger playground for business marketing and shoot the sale numbers.

LinkedIn is considered the most credible source of content used by 98% of content marketers for B2B marketing and lead generation. Majority of the companies and even individuals engage on LinkedIn not only because its feed receives over 9 billion impressions every week but also because it takes 50% of social traffic to B2B sites. In 2020, LinkedIn is said to be expanding its retargeting options that will empower businesses to advertise to individuals unlike Facebook’s retargeting that advertises only to broad categories of people. Looking at how LinkedIn has already been introducing useful features like live broadcasting services and geographic advertising throughout 2019 and 2020, the future seems all the more promising.

2019, has undoubtedly been a breakthrough year for TikTok, no wonder that it was the most downloaded app of 2019. TikTok works on a strategy of making every user an influencer and its EduTok program is an initiative to build an online community of learners.

As marketers, you may have certain initial reservations about this social media platform but 2020 holds a lot in store for this new social media entrant. It’s up to you whether you are able to utilize it to the fullest and turn it in favour of growing your business since TikTok can prove to be a potent B2C platform.

IAM Creative Communication is a notable social media marketing company that helps you in creating an active user base across all the social media channels thereby taking your business to the next level.

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