The Role of Digital Marketing in the Times of Covid-19

The Role of Digital Marketing in the Times of Covid-19

It’s been a while since Digital Marketing has been around and has been gaining popularity. But not as much as it has grown to fame like it has recently. Until recently, businesses have relied mainly on traditional marketing channels but now, the times are changing and fastly so.

For context, many businesses rely on naturally occurring word-of-mouth referrals to attract customers. Multiple B2B companies tend to exclusively promote their products and services at exhibitions and tradeshows that are attended by other businesses operating within the same industry. Many small and medium businesses rely on billboards and print advertising to attract customers. It’s quite clear that these three categories of businesses that have typically relied on traditional marketing channels are among the hardest hit by the coronavirus pandemic.

The different social distancing measures, be it curfews or lockdowns, employed by countries around the world to curb the spread of coronavirus have tremendously disrupted the fundamental building blocks of traditional marketing. Most traditional marketing channels are left with no audience. A lot of uncertainty in place has made it difficult for businesses to rely on billboards and OOH advertising.

The solution however has come across in the form of digital marketing. When traditional marketing channels shut down, people turn to digital marketing.

Right now, social media has become the best means for people to stay in touch with each other. Almost all social media platforms have reported a significant increase in user activity over the last few months.

In fact, multiple digital marketing experts have reported a significant increase in the number of companies wishing to somehow launch their business online. Multiple new e-commerce channels, websites, targeted social media campaigns, an emerging focus on SEO and influencers has occupied the marketing space.

As a matter of fact, the increased global internet usage during this pandemic has provided a great opportunity to boost online business presence through digital marketing, which is leading to higher lead conversions.

So in a nutshell, the COVID-19 pandemic has led almost all businesses to rethink their operations and focus on their digital strategy. Companies that have previously relied on traditional marketing have little option but to adopt and adapt to digital marketing. This is the need of the hour.

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