Both SEO and SEM eventually aims to do the same thing but to be precise, SEO i.e. Search Engine Optimization is a part of SEM i.e. Search Engine Marketing. While SEO mainly has does its work with a organic route but SEM has both paid route and organic , paid route like PPC are common tactics to increase the visibility of any brand as its less time taking and it gives out instant results.
SEO or Search Engine Optimization is about optimization of the website in the search results wherein SEM or Search Engine Marketing goes beyond this contour.
To start this full-fledged difference between SEO and SEM, let us get back to basics first i.e. definition
What is SEO?
SEO or Search Engine Optimization is a process or procedure to optimise the website in order to get free traffic from the search engine itself. Doing SEO is a very beneficial exercise as an optimised website is easy to understand by the search engine crawlers and thus it helps to get more visibility and high chances of ranking higher in SERP (Search Engine Result Pages
Now there are further bifurcations in SEO:
What is SEM?
SEM is Search Engine Marketing; it is a subset of overall marketing but is the head of SEO. It has both the branches of organic as well as paid. The best agencies know when to use what kind of medium.
If you ever want SEO or Paid mediums like PPC (part of SEM) it is better to go with the experts as they know the market well and they can really help you get good traffic and visibility over internet
If you want to try great digital strategies of the experts of the market, visit www.iamcommunication.co